3 in 4 primetime TV viewers between the ages of 13 and 64 have used an online service to stream or download TV shows during the past 6 months, according to newly-released survey results from Ipsos MediaCT. Predictably, these figures are higher among younger viewers, at 87% of 18-34-year-olds versus 61% of 50-64-year-olds. The study analyzes the most popular services, breaking the results down by age and other variables.
Among the total sample (13-64-year-olds who watch primetime TV at least twice a week), YouTube is the most popular service, with 62% of respondents claiming to have used it to stream or download TV shows during the previous 6 months. Next up is Netflix (39%), more popular than TV network websites (30%) and iTunes (22%), and a good distance from competitors Hulu Plus (22%) and Amazon Prime/Amazon Instant Video (18%). Read the rest at MarketingCharts.
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