Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year, reports Harris Interactive in recent survey results. But compared to a year earlier, the December results show a similarly spending-conscious consumer; other surveys also indicate that Americans are becoming more practical in their spending behavior, with few planning to up their expenditures this year on a range of items.
Indeed, a newly-released survey from AlixPartners found that at least 7 in 10 American adults planned to be careful with their spending this year across a variety of areas, ranging from personal-care items (89% spending the same or less) to restaurants (88%), clothing (84%), vehicles (83%) and groceries (72%). Read the rest at MarketingCharts.
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