A new study from Usablenet finds that the majority of tablet users surveyed in the US and UK generally want the websites they visit on tablets to have the same content they see on desktops, but with the experience adapted for the tablet screen. Respondents to the survey also seem clear cut on one issue: fewer than 1 in 10 want an experience similar to the smartphone but on a bigger screen.
Interestingly, while on the whole, respondents want websites adapted for the tablet screen, more respondents wanted the content and experience to match the desktop site (~30%) than the experience to be designed for the touch screen (~15%). Read the rest at MarketingCharts.
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