Business professionals say marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation, according to a survey by PR 20/20.
The report was based on data from a poll of 318 marketers, executives, and entrepreneurs who were asked to rate their organizations on 132 factors.
Respondents say their organizations excel most at finding opportunities for growth (7.9 average score out of 10), establishing a marketing vision (7.8), and providing good product/service quality (7.7). Read the rest at Marketing Profs.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.