Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent analysis by Software Advice.
B2B buyer traffic drops more than 50% below average on New Year’s Day (-57%), Memorial Day (-57%), Independence Day (-58%), Labor Day (-54%), Thanksgiving (-71%), the day after Thanksgiving (-55%), Christmas Eve (-64%), and Christmas (-69%). Read the rest at Marketing Profs.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.