Holiday season eCommerce conversion rates also saw a leap between 2012 and 2013, most dramatically on Cyber Monday, when they increased from 3.3% to 3.8%, according to Custora. Black Friday conversions saw a bump from 2.7% to 3.1%. However, the overall increase was somewhat marginal, with a difference of just 0.1 percentage point between 2012 and 2013. Read the rest at eMarketer.
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