Almost all consumers claim to have received information or promotions not relevant to them, including offers that show the company doesn’t know who they are (71%), contain mixed information across different methods of communication (51%), or include basic errors about the consumers’ identities (41%), detail Janrain and Blue Research in newly-released survey results touting the benefits of social login. In response, more than 9 in 10 respondents have developed an unfavorable attitude to the company or taken some kind of action to limit the messaging. Read the rest at MarketingCharts.
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