YouGov has released its US Buzz Rankings list for 2013, and a familiar name tops the rankings – Amazon. The study measures consumer perceptions of brands, asking respondents whether they have heard anything about the brand during the prior 2 weeks and subtracting the percentage who answered they had heard something negative from the proportion who heard something positive. Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Interestingly, each of the top 10 brands were on the list from the first half of the year – only their rankings changed. For example, Amazon swapped places with Ford, while YouTube and V8 dropped a couple of positions.
Amazon’s position at the top is the latest of several accords from 2013. Recently, a study from ForeSee found that it had the highest customer satisfaction rating (along with L.L.Bean) among retailers during the holiday season. And even more recently, a study from McCann (reported By Ad Age) indicated that consumers trust Amazon with their data more than any other company measured. Read the rest at MarketingCharts.
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