Consumers are focusing an ever-increasing amount of daily actions around mobile, and checking email is often cited as one of the most popular activities conducted on such devices.
December 2013 data from Return Path highlighted this trend, showing that more than half of email opens worldwide took place on mobile devices this past holiday season. The other two devices studied, desktop and webmail, came in at just around one-quarter of email opens each. Read the rest at eMarketer.
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