Challenges For Which Senior Business Excecs Believe They Are Unprepared, June 2013 [CHART]

Chart - Challenges For Which Senior Business Excecs Believe They Are Unprepared

In the fast-moving global economy, business executives who aren’t planning ahead are getting left behind. According to a June 2013 survey of business executives worldwide conducted by the Boston Consulting Group (BCG), the top challenges faced by businesses were closely related to the state of constant change that businesses now operate in.

In fact, 20% of respondents named large-scale transformation as the top challenge for which firms were unprepared for, while 19% cited openness to innovation. But issues related to digital changes also factored prominently in the concerns of executives. Eighteen percent said businesses were not ready to deal with leveraging consumer data, while 17% thought companies ill-prepared to handle digital channels. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories