Google’s share of social logins grew 2.5% points quarter-over-quarter to reach 35.4% in Q4 2013, marking its highest point in 3 years, according to newly-released data from Janrain. Facebook remained essentially flat with 45% share of logins; the 10% gap between the two leaders was the narrowest since Q2 2011. No other social identity cracked double-digit share in Q4; Yahoo captured 6.2% share, followed by Twitter with 5.7%. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.
![Social Login Trends, Q1 2012 - Q4 2013 [CHART] Chart - Social Login Trends](https://www.marketingcharts.com/wp/wp-content/uploads/2014/01/Janrain-Social-Login-Trends-Q12012-Q42013-Jan2014.png)