That lack of education has likely already hampered adoption of Big Data by businesses, and only 12% of respondents thought Big Data had already reached its full potential in the business world. While around a third of respondents were optimistic enough to say that would happen sometime in the next year, the most common response was the next five years. Nearly as many people thought it would take 10 or 20 years for Big Data to come into its own as said it already had. Read the rest at eMarketer.
Posted in Marketing Analytics
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.