ForeSee has released its latest customer experience report, this time evaluating customers’ experiences with Interbrand’s top 100 brands. The study finds that average customer satisfaction with the top brands is 80 on a 100-point scale, with 68 of the brands scoring an 80 or above, considered by ForeSee to be the threshold of excellence. By contrast, just 3 scored 69 or lower – with those regarded as laggards. Here’s how the rankings shook out.
With a customer satisfaction score of 87, Amazon topped all others – a result which shouldn’t be too surprising given all the accolades it has received this year. Right on Amazon’s heels were Avon and Nordstrom, each with a customer satisfaction rating of 86. Also close behind, each with a score of 85, were Coach, Heinz, Honda, Mercedes-Benz and Moet & Chandon. Read the rest at MarketingCharts.
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