Overall sales growth is expected to be strong across a number of retail categories in 2013. But consumers are showing a wide willingness to increasingly make their purchases online.
In most retail sectors ecommerce will outpace overall sales growth, especially in the beauty and personal care sector, according to L2 Think Tank. A survey of 85 beauty brands conducted by the organization in November 2013 found that ecommerce sales were expected to grow by almost 30% in 2013, compared with only 6% for total sales. Read the rest at eMarketer.
Posted in eCommerce
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