Younger mothers are more likely to be cultivating wider networks on Twitter and Instagram than their older counterparts, and working mothers are similarly more likely to be doing so than stay-at-home mothers, according to a study from SheKnows. Millennial mothers (born between 1978 and 1995) self-reported about 100 more Twitter followers (237 vs. 139) on average than Gen X mothers (born between 1966 and 1977), and about 4 times as many Instagram followers (205 vs. 52).
Working mothers, meanwhile, boast more than twice as many Twitter followers as their stay-at-home counterparts (245 vs. 101) and about 4 times as many Instagram followers (202 vs. 50).
In fact, both Millennial and working mothers reported having almost as many Twitter followers as Facebook friends. Read the rest at MarketingCharts.
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