Move over Pinterest, there’s a new sheriff in town, according to [PDF] RichRelevance. Well, there’s a new site to play second fiddle to Facebook in the race to account for less than 1% of all shopping sessions. Sarcasm aside, though it’s true that social accounts for a small portion of e-commerce traffic, it’s role is very likely undervalued due to prevailing attribution methods, and Adobe indeed recently reported that many consumers will check social media before making their final holiday purchase decisions. So keeping track of social commerce trends is important – and Polyvore’s rise is a notable one.
RichRelevance, which based its results on data collected from January 1 and September 2013 among a subset of sites, says that Facebook drove easily the most social shopping sessions, at 4.31 million. But while Pinterest has shown solid growth – up 10% year-over-year – to 1.1 million sessions, it actually trailed Polyvore, which referred 1.41 million shopping sessions. Twitter languished at 322,000 sessions. Read the rest at MarketingCharts.
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