Mothers were also taking advantage of smart mobile devices for similar purposes. Nearly eight in 10 used a smartphone or tablet to find online health information, while more than half tracked ovulation, pregnancy or childhood development on a web-enabled device. Apps were also an integral part of their digital activities, with with 53% of respondents having downloaded an app related to health or well-being to their mobile device. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.