As expected given the continuing growth of e-commerce, this year’s Cyber Monday set new records, with numerous researchers proclaiming it to be the biggest e-commerce spending day in US history. Data from comScore indicates that retail e-commerce spending from desktop computers alone totaled $1.735 billion, representing a strong 18% increase from last year’s figure, and the biggest single-day total yet by comScore’s tabulations. Meanwhile, Adobe reports that total online sales grew 16% to hit a new high of $2.29 billion.
What’s interesting to note – and what’s sometimes lost in the coverage – is that mobiles, which played such a big role on Thanksgiving weekend, were not as prevalent on Cyber Monday.
According to Adobe, mobile’s 18.3% share of total e-commerce sales on Cyber Monday was a step down from the previous few days, particularly from the 24% average across Thanksgiving Day and Black Friday. Even so, that 18.3% share of a growing pie means that smartphones ($129 million) and tablets ($290 million) together accounted for $419 million in sales. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.