While connected TVs are decidedly the most popular way for US internet users to watch streaming TV shows and movies overall, various apps, websites and video services are also making it possible to untether TV from the living room entirely. Research conducted by Frank N. Magid Associates for Crackle suggests tablets and smartphones are more likely to be used for out-of-home viewing.
One-quarter of internet users reported using their smartphones to watch streaming TV and movies while on the go, and nearly as many said the same about tablets. Both devices were less likely to be used for this purpose at home. Read the rest at eMarketer.
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