This article, which will be continually updated throughout the holiday season, highlights key points from the research being released surrounding what looks to potentially be a modest spending season.
(All of the latest updates to the data will be bolded in the category lists below. Readers of the original article can skip ahead to the lists.)
The NRF itself is forecasting “marginal gains” for this season, projecting 3.9% year-over-year growth in retail sales to $602.1 billion (with online spending growing by 13-15% up to a potential $82 billion). While the overall increase is deemed “marginal,” it would still beat last year’s 3.5% growth, as well as the 10-year average of 3.3%. Read the rest at MarketingCharts.
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