Much of that spending can be expected to focus on drawing holiday shoppers, as the last months of the year account for a disproportionate share of retail revenues. eMarketer predicts 23.5% of all US retail ecommerce sales this year, for example, will take place in November and December, amounting to $61.8 billion. eMarketer estimates US retail ecommerce sales will grow 16.4% to $262.3 billion this year. Read the rest at eMarketer.
Posted in eCommerce
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