The Q3 pay-TV subscription figures have been rolling in, and it looks like the country’s top providers suffered a net contraction in overall subscribers, but one not as bad as might have been expected. According to the Leichtman Research Group (LRG), the top multi-channel video providers – representing 94% of the market – lost almost 27,000 subs in Q3, an improvement from a 50,000-strong loss in Q3 2012. That said, the rolling 4-quarter loss (Q4 2012-Q3 2013) of about 80,000 subscribers is a significant downturn from the previous year’s gain of 310,000.
There was plenty of movement within the pay-TV market not reflected in the fairly flat net result. As has been the case throughout this year, cable companies incurred the biggest losses, shedding more than 600,000 subscriptions in Q3, up from about 415,000 a year earlier. More than half of that loss owed to Time Warner, which lost more than 300,000 subscribers (with its CBS spat not seeming to have done it any favors). Read the rest at MarketingCharts.
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