8 in 10 B2B marketers agree that CRM systems don’t always capture or provide the information needed when they’re trying to close a high-margin deal, says a recent study from Corporate Visions, while the CMO Council finds that few marketers agreeing that their current customer information system acquires and delivers real-time account-related news to the sales organization. At the same time, research from IBM suggests that many CMOs believe that CRM technologies can help them achieve their goals. So what features are most requested by prospective CRM software buyers? Software Advice takes a look in a recent study. Read the rest at MarketingCharts.
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