Following up on its study of the mobile experience provided by Fortune 100 companies, The Search Agency has released new research evaluating the mobile sites of 100 of the largest multichannel retailers in the US. The results indicate that these retailers’ sites load on average more quickly than Fortune 100 companies’ sites (3.62 seconds and ~5 seconds, respectively), though only 16 loaded on an iPhone 4 more quickly than Google’s recommended threshold of 1 second.
A separate report from Radware recently indicated that the median top 100 retail site (as ranked by Alexa) took 4.33 seconds to load on an iPhone 4s.
Interestingly, just 1 of the top 100 multichannel retailers evaluated by The Search Agency used responsive web design (RWD), with the vast majority – 91 – using dedicated mobile sites and the remaining 8 simply using the desktop version of the site. Read the rest at MarketingCharts.
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