The primary way social media has advanced the customer-company relationship has been to increase visibility with prospects, cited by more than 90% of respondents, pointing to social media’s role in online branding. And nearly as many said social fostered closer relationships with existing customers, along with greater awareness of customer needs. In fact, more than 80% of respondents believed social had had a positive effect by nearly all measures of customer relations asked about. Read the rest at eMarketer.
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