Pay-TV providers suffer from notoriously low customer satisfaction levels, and many Americans believe pay-TV is overpriced. New data from The Diffusion Group and iStreamPlanet indicates that the pay-TV value proposition could be significantly enhanced by the provision of live linear access to TV channels and programs on connected devices. Among adult pay-TV subscribers who also use a home broadband service, more than 8 in 10 feel that the ability to view live TV channels and programs on any net-connected device would be valuable.
Specifically, on a 7-point scale of value, a plurality 39.8% of respondents rated the value of such live linear access a 7, with a further 24.3% rating it a 6 and 19.4% a 5. Only 2% said such a service would have no value to them whatsoever (a score of 1).
The results come on the heels of a survey indicating that the vast majority of mobile video viewers in the US would welcome the opportunity to watch their favorite TV shows and movies on their phones. Read the rest at MarketingCharts.
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