Younger children are spending less time overall in front of screens, according to an October 2013 survey of US parents with kids ages 8 and younger conducted by nonprofit organization Common Sense Media. The survey found that, on average, the total amount of time per day kids spent in front of a device with a screen was 1 hour and 55 minutes in 2013, down from 2 hours and 16 minutes in 2011.
Interestingly, time spent in front of stationary devices, such as televisions, DVDs and PCs, all declined. Meanwhile, time spent with mobile devices—such as a smartphone or tablet—tripled over the two-year period, reaching 15 minutes this year, up from 5 minutes two years earlier. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.