Although mobile games are a growing category, they also generate less average revenue per user (ARPU) than other forms of gaming. According to an Interpret study, ARPU was more than 10 times higher for console games than for full mobile games in 2012. On average, console games generated $10.40 per month per user, compared with 92 cents for a full mobile app. In-game items generated even less ARPU, at 79 cents. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.