The allure of digital banking is typically its convenience, and ironically, the less banking customers go into physical branches, the more likely they are to interact with their financial institutions.
A July 2013 survey by Maxymiser surveyed US consumers who owned at least one computer, tablet and smartphone, and found that nearly three-quarters of respondents visited a banking website or mobile site more than five times per month. About seven in 10 respondents to the survey visited physical locations fewer than five times per month. Read the rest at eMarketer.
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