The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) keeps slowing down, clocked at 8.56 seconds during the Fall, up from 7.48 seconds in the Summer and from 7.36 seconds in the Fall of last year, per results from Radware’s latest E-Commerce Page Speed and Web Performance study. In fact, 38% of the Alexa Retail 500 took at least 10 seconds to load.
The slowdowns are continuing as pages grow in size, with the median page about 15% bigger in the Fall than in the Summer. Specifically, the median page was 1,258 kb in size and contained 92 resources, up from 1095 kb and 89 resources. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.