31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal, finds Vibes in a new study of mobile consumer behavior. The study – which details the rising influence of smartphone use in-store – indicates that 40% of these QR code-using consumers claim to have made a purchase they hadn’t planned to as a result of the information they received.
Another 42% felt better about a purchase they were going to make.
Overall, the 31% of respondents having recently scanned a QR code represents a slight uptick from 27% last year. Read the rest at MarketingCharts.
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