In a June 2013 study by research and consulting firm Celent, bank websites prevailed as the top method for managing personal finances, particularly among those who own smartphones. In the survey, 42% of US smartphone owners reported relying primarily on their bank’s website to manage their finances vs. 27% of non-smartphone owners.
Online banking is pervasive among all age groups, but mobile banking adoption is lagging somewhat. The study found that younger users—those between ages 18 and 29—were more likely to sign up for mobile banking than their older counterparts. Read the rest at eMarketer.
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