What are the best ways to distribute leads to sales teams? A new study from Velocify tackles this question by examining a pool of 2.7 million leads distributed during a 1-month period by more than 600 of its customers, and followed through the sales cycle for at least 90 days in order to track their outcome. Here’s one headline result: customers that used at least one automated distribution method experienced a conversion rate 87% higher than those who manually or otherwise assigned their leads. Read the rest at MarketingCharts.
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