The stickiness of social and mobile gaming is considerable. A survey from game development studio Arkadium in Q2 2013 found that more than half of adult US gamers played more than three Facebook games per week, and just fewer than half played at least that many mobile games. Given that eMarketer estimates there will be 80.3 million social network users playing games at least once per month in 2013, and 125.9 million mobile phone gamers doing the same—with significant crossover between the two groups—that is a lot of people devoting significant time to gaming. Read the rest at eMarketer.
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