53% of online Americans aged 12 and up listen to online radio, including personalized radio (39%), live streaming (27%) and on-demand music (18%) services, per a new study from the Streaming Audio Task Force (comprised of Pandora, Spotify and TuneIn) conducted by Edison Research. The results indicate that the vast majority of this audience is spending the same (27%) or more (67%) time listening to internet radio than last year.
In fact, late last year, a study from Edison Research and Arbitron found that among weekly users, online radio trounces online video in consumption.
Some of online radio’s growth may be cannibalizing AM/FM consumption, according to the latest Edison Research report: among those listening to online radio, 44% say the time they spend listening is replacing AM/FM. Still, 26% say the time they’re spending with online radio is new time. Read the rest at MarketingCharts.
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