Despite the challenges, there is much to gain from mobile ad campaigns—a fact which has obviously not been lost on these marketers. In a Q3 2013 survey from the Mobile Marketing Association (MMA) and Neustar, between 45% and 48% of US marketers cited mobile marketing as offering each of the following significant and sustainable benefits: loyalty retention, improving transactions and improving customer service. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.