The American affluent population (defined as individuals aged 18 and over and living in households with at least $100,000 in annual income) is increasing in size and average wealth, according to the latest study of this segment from Ipsos. The report reveals that affluents spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas. In fact, half of affluent spending goes to 4 categories, and an additional 30% to another 4. Read the rest at MarketingCharts.
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