7 in 10 smartphone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page, per new research [PDF] from Google and Ipsos. What’s more, the lack of a call button can erode a mobile searcher’s perception of a business, per the results: 47% said they are more likely to explore other brands when they’re unable to call a business directly from the search results, and an equal percentage said they get frustrated or annoyed.
Roughly one-third said they are disappointed in the brand or company (35%), that they would be less likely to use the brand or company in the future (33%) and that they would be less likely to recommend the brand or company. Only 34% said it doesn’t affect their view of the brand. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.