Kentico has released the results of a survey regarding consumers’ views of email marketing. While the company surveyed a relatively small sample of consumers (“more than 300″), some of the attitudes uncovered are intriguing. Among them: respondents are more likely to say they’d mark email from legitimate companies as spam because the companies email them too frequently (38%) than because the emails are unsolicited (34%).
Of course, there are various reasons for marking email as spam, and consumers likely have a number of them. In this case, it appears that the survey asked to choose a single reason. After those top 2 responses, 26% of respondents said they mark emails as spam when they don’t contain anything of interest. The remaining 2% said they do so when the emails seem shoddy with poor design and typos. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.