Gmail users seem to have had a largely positive response to the new tabbed inbox. An August survey of US internet users conducted by email marketing solution provider StrongView found that the majority of users of Google’s email service had had a neutral or positive response to tabs. Nearly half said that the change had had no effect on the management of their inboxes. However, younger Gmail users found that tabs made email management easier in greater numbers than the overall group of respondents. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.