During the purchase process for major enterprise IT/security products and services, IT decision-makers download an average of 8 informational assets, according to a new study from IDG Enterprise. In fact, when researching a specific major solution, the average decision-maker typically needs to consume 5 pieces of content before being ready to speak with a sales representative. Coming across trusted information proves quite challenging, though, per the study’s respondents.
Asked how challenging they feel it is to locate enough high-quality trusted information on major products and services to make an informed purchase decision with which they’re comfortable, fully 39% of respondents indicated this to be extremely or very challenging, with another 43% finding it somewhat challenging. Just 1 in 5 said it’s not very or not at all challenging to find trusted information. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.