Search engines still dominate email and social media as an e-commerce traffic driver, according to Monetate’s latest quarterly e-commerce report covering Q2 2013 activity. About one-third of the sampled e-commerce site visits in Q2 came from search, compared to roughly 2.4% from email and just 1.1% from social media. But when it came to conversion rates, email (3.34%) outperformed both search (1.94%) and social (0.79%) by a fairly sizable margin.
These trends have held for some time, with search easily besting the other sources for traffic in Q1 and Q4 2012, and email sporting the best conversion rates. The latest data suggests that conversion rates are declining for search traffic, while remaining generally steady for email and social. In terms of e-commerce visits, Q2 marked the lowest share in at least 5 quarters for both social and email. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.