A growing contingent of client-side marketers are turning to in-house agencies to take more ownership of their advertising and marketing strategy.
According to an Association of National Advertisers (ANA) survey, 58% of US client-side marketers said their company used an in-house agency this year, compared to only 42% who five years earlier said the same. And 56% of respondents said in May 2013 that in the past three years, they had moved at least some established business previously handled by an external agency to their in-house agency. Read the rest at eMarketer.
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