Single women showed a somewhat higher addiction to their smartphone than men, according to the online dating sites’ study. Two out of five men said they checked their mobile device first thing in the morning, compared to a greater 48% of women. The youngest adult smartphone-using singles were the most likely to look at their device first thing, with this tendency decreasing among older age brackets.
Texting was a constant activity every day for nearly half of singles, at 47%, 12 percentage points more than those who merely texted several times a day. About three-quarters said they surfed the web throughout the day, and an almost equal percentage of respondents said they emailed and checked social sites at least a few times daily. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.