Parties Most Responsible For Protecting Smart Phone Users' Privacy, June 2013 [CHART]

Chart - Parties Most Responsible For Protecting Smart Phone Users' Privacy

US internet users continue to show concern about privacy issues, and it’s unlikely those worries will dissipate any time soon. But a June 2013 survey of US smartphone users conducted by online privacy management services provider TRUSTe found that the vast majority of respondents—76%—believed they held the most responsibility for managing their own privacy protections. Only 6% lay that burden with wireless service providers, while 5% thought it was the job of device manufacturers and 4% believed it was the responsibility of the government. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories