Tablet owners tend to have higher incomes than smart phone and PC owners, according to a recent study from Jumptap and comScore. The study reveals that 40% of tablet owners are in the 100k+ income group, compared to 32% of smart phone owners and 31% of PC owners. Another 17% of tablet owners are in the $75-100k income bracket, meaning that almost 6 in 10 have incomes of at least $75,000 per year.
Smart phone and PC owners have a similar income distribution, although PC owners skew slightly more to the low-income side. That is, 41% of PC owners are in the <$60k income group, compared to 33% of smart phone owners.
Interestingly, while smart phone and PC owners are more alike than smart phone and tablet users when it comes to income distribution, that’s not true for age distribution. A plurality 56% of smart phone owners are aged 25-49, with a similar figure (53%) evident for tablet owners. By contrast, 47% of PC owners are in that age group. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.