Mobile is one of the key growth channels this holiday season, and last year’s performance shows how critical mobile really has become. Tablets—the iPad in particular—stood out and continue to grow in popularity, particularly for retail purposes. In March 2013, according to IBM, the iPad passed the iPhone as the largest driver of mobile traffic to retail sites, with more than 10% of site visits and the highest conversion rate (4.4%) of mobile devices. Read the rest at eMarketer.
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