According to a November 2012 study from the Federal Reserve Board, branches and ATMs—a physical banking footprint—are still widely used by consumers. Eighty-five percent reported visiting a bank branch in the past 12 months, the most out of any category. Nevertheless, just as many respondents used online banking as they did an ATM—74%—underscoring the importance of digital channels to banks and their customers. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.