Mobile commerce spending accounted for almost 10% share of total e-commerce sales during the first half of this year, according to new data released by comScore. Mobile commerce sales have been rising steadily (albeit with displaying strong seasonal variance), reaching $10.6 billion for the first half of the year, a 28% increase from the corresponding period last year. Smartphone commerce, at 6% of total e-commerce spending during H1, is outpacing tablet commerce (3.5% share), but average spending per device owner is actually 20% higher on tablets.
That aligns with recent research finding that tablet owners are willing to spend more than smartphone owners. Despite their lower spend per user, smartphones represent a greater share of e-commerce spending than tablets because the number of smartphone users is more than double the number of tablet users. Read the rest at MarketingCharts.
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