In a June 2013 survey, CouponCabin looked at consumer attitudes toward pay TV services and discovered that 38% of US adult internet users streamed shows that were only available on streaming venues such as Netflix, Hulu and Amazon Instant Video.
While Netflix has taken an early lead in the world of full-length made-for-web video, YouTube has built a commanding lead in professional short-form programming.
comScore’s June 2013 ranking of YouTube partner channels found that VEVO was the most popular channel in terms of unique viewers and total videos. Read the rest at eMarketer.
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